A strong social media presence connects you with your consumers and helps increase your potential revenue.

Think about your personal online relationship with brands. Your favorite companies keep you up-to-date on new products and sale dates, while simultaneously building a relationship with you as the viewer. This is reason alone to up your social game.

But wait, there’s more. Here are 10 reasons why social media should be a company’s priority:

1.     An Online Presence is Expected

Customers will respect your business more when they see that you’re active online. Think of it as a way for them to get to know you better or any easy way to keep in touch. Currently, ninety-six percent of businesses use social media marketing because their consumers expect to find businesses online.

2.     Influencers Make the Difference

Influencers can have a huge impact on the engagement and awareness of your product. Influencers are trusted by their followers and easily “influential” when it comes to promoting a brand.

3.     Social Media Levels the Playing Field

At worst, larger companies can outbid your pay-per-click ads. But content, comments, and engagement are free. Social media doesn’t let the competition outspend the business.

4.     Social Channels Give You the Authority

Social media makes your business an authority in your niche. Answering questions, helping people in the comments, etc., ensures that people view your business as knowledgeable and reputable.

5.     Social Media Is a Form of Dynamic Marketing

The internet world is ever changing. When new strategies emerge, you need the ability to capitalize on the latest and greatest. Social media marketing is flexible enough to allow for quick adaptation.

6.     A Digital Voice Keeps Customers in the Know

Your business changes all the time, and customers want to know about those changes. Social media makes it easy to keep customers updated on your brand. Did you make a difference in the community? Let people know.

7.     Social Media Provides Possible New Business

Social media offers access to an unrivaled number of consumers. Nowhere else is there potential to contact billions of potential customers. Neglecting social media is neglecting the world’s largest advertising opportunity.

8.     Online Users are Active

Eyes mean nothing if they aren’t reading. Luckily, social media users check their accounts an average 17 times per day, so it’s important to keep your content fresh. When the content’s great, users will share it, thus doing some of the heavy lifting for you.

9.     Social Media Builds Brand Recall

Social media uses complex algorithms to deliver people third-party content. Newsfeeds are full of recommended content and you should capitalize on those recommendations. Just the mention of your brand can build recognition.

10.  A Social Presence Increases Traffic

A strong social media presence lets you target demographics, capitalize on paid advertising, and improve your SEO. Targeted demographics, paid advertising potential, and strong SEO all work together to increase your traffic.

Need Help?

Running your own social media accounts can be difficult, but it’s not hard to find the right people with the knowledge that’ll get you results. So if you’re ready to get started revamping your online presence, get in touch with us.

Photography is a crucial aspect to a marketing campaign. It provides context, depth, and description in a way that’s emotionally engaging and effectively influential. Here are 7 reasons why professional photography matters:

1. It’s Attention Grabbing
Audiences are over 80% more likely to stop and give their attention to Internet content that contains a visual element. To capture the attention you deserve, consider incorporating visual elements into every bit of online content you post.

2. Photography Helps Processing
Images help your audience receive, process, and understand your content more deeply. Including photography in your marketing materials means your audience will be able to easily receive and process key elements of your campaign including all messaging and copy content.

3. It Evokes Emotion
Emotion plays a huge role in effective marketing and final sales. Photography invites readers to experience content on a level that digs deeper and gives them something to hold onto, and ultimately engages them in a way they weren’t expecting. Professional photography builds trust and a positive brand opinion.

4. Imagery Promotes Action
40% of Internet users are more inclined to take action when imagery is involved and your audience is more likely to respond when brand messaging is paired with photographs.

5. Visuals Increase Viral Potential
Content is more likely to be shared by your audience when it is visually captivating. If your top-notch photography is enough to draw one reader to your content, it’s enough for them to repost — and for each of their followers to repost too. Remember, it’s the images that catch people’s eyes when they’re scrolling through social media feeds so if it can catch one person’s attention, your company’s awesome photography will be enough to take off and snag everyone else’s as well.

6. Photography Establishes Branding
Chances are, you’ve worked hard to establish your brand through developing a logo and graphic standards, and you’ve probably worked hard to keep your company’s voice consistent and unique across all platforms. Add photography to the mix, and you’ve created the perfect way to increase a consumer’s brand loyalty.

7. It Boosts Sales
There’s a direct link between high-quality, consistent photography and increased sales. High-quality photographs can be exactly what potential clients need to see themselves using your products and services. It can be just the thing they need to believe in your company and its commitment to quality and consistency. It’s simple: when your photography is better, your sales increase.

Need More Info?
It’s an undeniable fact that photography can be a huge asset to any marketing campaign. If you aren’t already taking full advantage of its potential for boosting your business’s growth, you’re missing out.

For more on photography, contact us.