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Unleashing the Power of Brand Ambassadors: How to Use Influencers in Your Video Content Marketing Strategy

Brand ambassadors, more commonly known as influencers, have become integral to any business’s marketing approach. These individuals have a large following...

Why Lifestyle and Action Video Content Marketing is Effective for Brands

Video content has become one of the most effective strategies for businesses to market themselves in the digital age. Lifestyle and...

5 Tips for Successfully Creating and Delivering Training and Education Videos

Video is becoming the preferred medium for delivering training and educational content. A recent study conducted by the eLearning Industry found...

Why Successful Brands Use Brand Storytelling: The Power of Emotion and Connection

As consumers, we are constantly bombarded with advertising messages from various brands. So, what sets successful brands apart from the rest?...

From Pre-production to Post-production: A Step-by-Step Guide to Creating a Video Marketing Campaign

Video marketing is a highly effective strategy for businesses looking to build their online presence and increase conversions. But developing a...

Why Brand Videos are Essential for Clarifying Your Brand Story

As a brand and marketing leader, it’s important to have a clear and compelling brand story that resonates with your target...

Caffé Monster shakes up the ready-to-drink coffee category

Monster Beverage has entered the ready-to-drink coffee market with its new product Caffé Monster, which has 1/3 less sugar than other...

8 Steps to Create a Bold Brand

Starbucks. Nike. Apple. All of these brands provide a valued product to consumers, but that’s not what has made them so...

Looking to develop a video marketing strategy? Ask yourself these questions first.

Were you one of the 102-million Americans that gathered a couple of weeks ago to watch the Super Bowl? The Super...