Acura – the luxury marque of American Honda Motor Car Company – builds its vehicles with exhilarating performance, unsurpassed comfort, and attention to detail. As a luxury car manufacturer, the company competes with several leading players in the automobile industry and constantly influences potential customers’ perceptions of their vehicles’ performance. Acura partnered with Blue C to create a series of “Interception Point” and comparison videos to demonstrate how their line of vehicles stack up next to competitor vehicles, including Audi, BMW, Mercedes, and Infiniti so that potential customers walk away with an appreciation of its value. The goal was to intercept the research point of the customer journey and showcase side-by-side demonstrations so the audience understood the difference between the vehicles while highlighting Acura’s many innovative features to position it as the superior choice. The “Interception Point” video series is explained below by Mark Ortiz, who led these valuable campaigns.

Blue C managed the entire process, from pre-production, which involved planning, sourcing talent, scouting locations, production, shooting on-site, and post-production which included editing and producing the final video content and distribution. Strategic video content and distribution are an excellent way to attract and engage an audience, but it is essential to take advantage of all that video offers. Depending on the company and the offerings, there are many ways to use video to share more about your brand’s unique differentiators to compel your audience to take action. Below is the overall strategic roadmap for the Interception Point strategy.

Video content has become a vital part of every marketing channel and can be easily shared across various platforms. Acura has published the collection of comparison videos we developed as direct response media to their website, social media channels, emails, and more. As a result, the company has been able to educate its audience, address their questions while building consumer confidence, enhance their products’ credibility, and generate dealership visits and incremental sales from non-traditional digital marketing channels.

 

Ready to take your business’ digital advertising plan to the next level?

The way businesses market to each other changes each day, so it’s important to keep up with the trends.

Here are 4 ways to do just that:

1. Utilize content marketing

Content marketing is one of the most effective forms of advertising, especially with B2B companies.

A simple article can teach them a lot about what they can do to improve their business. And, in turn, the consumer will be more likely to work with you in the future.

Content marketing is also great for SEO. Even if you have great keywords and backlinks, these things eventually age, and you’ll need to update them. Publishing regular content gives you this ability.

2. Discover how video conquers

Video is predicted to drive 85 percent of online traffic by 2021.

Those are pretty powerful stats.  And for good reason. Video is accessible and much easier to digest than reading an article. Now is the time to seriously consider investing in video content.

3. Use SEO for maximum benefits

Google outputs billions of searches each and every day. This means there are plenty of opportunities for you to reach potential customers via the power of your site.

Beat the competition and stand out as a valuable company to consider. All with use of strong SEO.

4. Keep up with company newsletters

Believe it or not, newsletters are still a great way to reach potential clients. A good newsletter will include useful information along with a CTA. You may also consider offering special deals for your clients via your newsletter. This may inspire them to view your emails more often.

The outcome

By applying these tactics, your business will see a significant growth in traffic and business. Still in need of assistance? Let us help you conquer with strategy. Visit bluecunited.com for more information.