The Importance of Your Sales Lead Landing Page
There are times when all the stars align, and a single high converting landing page can lead to great results. In fact, the foundation of a successful online business can truly lie in a high converting landing page.
A landing page is the often the first impression of your business. It’s where you will send your visitors to learn more about you and initiate a conversation. According to CXL, it takes a mere one-tenth of one second to form a first impression about a person, and about 50 milliseconds (0.05 seconds) for visitors to form an opinion about your website—an opinion that determines whether a visitor will stay, or click away. An enticing landing page is more than compelling graphics and a bit of text; it not only has to look nice but also convince your visitor to act.
Deals Can Be Closed on Your Sales Lead Page
Even more important, your landing page is where deals will be closed. A landing page is a standalone web page on your site with one primary focus: a call-to-action that is precisely aimed at your target audience. While you can use a landing page for a variety of purposes, that purpose must be crystal clear and must be linked to a corresponding call-to-action. Your purpose might be to capture email leads, grow your email list, offer a discount, make an announcement, sell a product, invite visitors to a conference or webinar, or to make a profit. Whatever your purpose, remember this: according to Hubspot, nearly half of all marketers craft a new landing page for each campaign.
How Can Your Page Accelerate Lead Conversions?
It is significantly easier to capture email leads from a perfectly designed landing page than it is to capture those leads from a blog or other type of web page. There’s a very specific reason for this: your blog’s focus could be to highlight popular posts, increase the number of email subscribers, recommend affiliate products, or any number of additional goals. Your landing page, on the other hand, has one purpose and one purpose only. Think about this: Some landing pages have no navigational elements in an effort to reduce distractions, and keep visitors focused on that singular purpose. To accomplish this, you could design your landing page in a variety of ways, including:
- A text-only sales lead landing page with few visual elements. Text-based landing pages load quickly—which can affect Google rankings and increase the chances of a positive visitor experience.
- A video sales lead landing page, which, depending on your specific product or service and your specific goal, can help your visitors more fully understand that product or service. If you decide on a video, keep it short and simple, and make sure the opt-in process is equally simple.
What Will Make Your Landing Page the Best for Lead Conversion?
First, every good landing page requires vital market research which provides necessary information about your target audience. Keywords must also be researched, with determinations regarding keyword intent made. Next, you will design your sales lead landing page—remember, while content is crucial, design both generates interest and affects how the content is perceived. Never forget the importance of your landing page’s headline—it must be straight to the point, creative, and must solve a specific problem while creating urgency. Keep your approach simple to increase your conversion rate, while optimizing copy and call-to-action buttons. Remember that attention spans are short, so you must capture your visitors’ attention, drawing them in quickly. When you have mastered the art of creating the perfect landing page for your product and/or service and your specific goal, you will find your lead conversions accelerating more quickly than you ever imagined possible.