Video is becoming the preferred medium for delivering training and educational content. A recent study conducted by the eLearning Industry found that an overwhelming 80% of respondents want more videos as part of their training and education programs, with video being the most requested form of eLearning content. Producing a training and education video provides a cost-efficient way to teach and convey information to a wide audience while at the same time eliminating the need for individualized training.
In order to create and deliver successful training and education videos, here are five useful tips to keep in mind:
Identify Clear Objectives. Before beginning video production, defining what you want your audience to gain is critical. Determine the specific goals you wish to achieve and align them with your overall training and education objectives. Doing this will help you focus on the essential elements of the video, allowing it to achieve its intended purpose.
Keep it short and sweet. The average attention span has reduced significantly, so keep videos concise and to the point. Aim to keep your videos to a maximum of 6-10 minutes. Additionally, use visual aids and interactive elements to keep viewers engaged. Finally, consider including a two-or three-question recap midway through to ensure retention.
Make use of different video formats. Different types of training and education content are more suited to various video formats. For example, a lecture-style video may work well for a traditional classroom setting, while a tutorial video may be more effective for a hands-on training session. Consider the content of your video and select the format accordingly to maximize the impact of your material.
Make it visually appealing. People retain information better when it’s presented in a visually appealing way, so it’s essential to put effort into the design and aesthetics of your videos. Use high-quality images, animations, and graphics to supplement your content and make it more engaging.
Test and measure results. Once your video is complete, testing it with a small group of users is vital to get feedback and make any necessary adjustments. Additionally, measure the results of your video to determine its overall effectiveness. Use this data to make improvements and fine-tune your approach for future videos.
Creating and delivering effective training and education videos requires a thoughtful approach. By defining clear learning objectives, keeping videos short and specific, using a variety of video formats, making them visually appealing, and testing and measuring results, you can ensure that your training and education videos successfully achieve their desired purpose.