Monster Energy is a brand known for its bold, high-energy image and use of visually striking video content. The company’s video marketing strategy centers around using extreme sports, action, and its association with a specific lifestyle. Here is a look at how Monster Energy uses video to capture market share:
• Action Sports: Monster Energy has built its brand around a strong association with extreme sports such as motocross, BMX, and skateboarding. The brand sponsors some of the most famous athletes in these sports and creates visually stunning videos of them performing death-defying stunts. The goal is to appeal to an adrenaline-seeking audience by associating the brand with the thrill-seeking lifestyle.
• Lifestyle: Monster Energy’s video marketing strategy also focuses on the lifestyle associated with its brand. The company creates videos showcasing the “Monster Lifestyle,” centered around a carefree, adventurous attitude. These videos typically feature people enjoying their lives, having fun, and drinking Monster Energy. The goal is to appeal to people who want to live life to the fullest and be a part of the brand’s community.
• Music: Monster Energy has also built its brand around its association with music, specifically heavy metal, and punk rock. The company has sponsored numerous music festivals and events and creates videos featuring live performances and behind-the-scenes footage. The goal is to appeal to music lovers and associate the brand with a specific genre of music.
• Influencers: Monster Energy has also leveraged the power of influencers in its video marketing strategy. They collaborate with social media influencers and professional athletes to create sponsored content that showcases the brand and its products. These influencers are carefully selected to align with the brand’s image and have a strong following in the target market.
• Consistency: One of the key elements of Monster Energy’s video marketing strategy is consistency. The brand’s visual identity is consistent across all of its videos, which helps to solidify its image in the minds of consumers. In addition, this consistency helps build trust and credibility with the audience, making it easy for consumers to recognize the brand.
In conclusion, Monster Energy’s video marketing strategy uses extreme sports, action, music, and lifestyle. The brand’s use of visually striking content and consistent visual identity has helped it to capture market share and appeal to a specific target market. By collaborating with influencers, sponsoring events and festivals, and carefully crafting its visual identity, Monster Energy has established itself as a strong player in the energy drink market.