Your company website should wow your intended audience. It should grab your visitors’ attention, and keep them coming back. And should be built in a way that impacts your SEO, your overall brand strategy, and most of all, your ROI.
Here’s how to do just that:
1. Know What Not to Avoid
The most important element of homepage design, as well as a tip that you need to remember throughout the rest of the website, is to keep the design minimal.
Get rid of oversized images, unnecessary plugins, and auto play videos and music.
Instead, focus on simplicity, and put ease of navigation at the forefront.
2. Include Your Contact Information on Every Page
This is a quick entry on our list of design tips, but it’s no less effective.
Make sure you’ve included your business’s name, address, and phone number (NAP for short) on every internal page of your site. Remember that, especially if you’re working on developing a stronger linking strategy, not every user will land on your website’s homepage first.
By including your NAP on every page, you ensure that interested parties can reach you without having to navigate away from their current page.
3. Showcase Epic Homepage Designs
It’s not exactly a secret that the homepage is the most important page of your website.
You should have clear and concise drop-down menus at the top and bottom of your homepage. You’ll also need to include a compelling image and be selective about the text that you include and make sure that you include a strong call-to-action on your homepage.
Think about potential actions you’d like for people to take on your website. Would you like for them to subscribe to your newsletter, bookmark your blog, schedule a consultation, or buy a product?
Once you’ve defined that goal, use your website design to create a natural sales funnel.
4. Brand Your Designs
In order to truly conquer with content and website design, you need to be certain that the overall look of your website is consistent with your branding strategy at large.
If your website doesn’t include your logo, your bespoke font, or your company colors, then it won’t really end up doing much to increase your brand recognition.
Make sure that your design echoes your brand’s mission.
5. Don’t Forget Social Media Follow Buttons
As with your NAP information, you will also want to include social media follow buttons on every page of your website.
Today’s consumers use social media to forge more personal connections with a brand and they rely on the platforms to form their overall image and voice of that brand.
Keep it Simple
Remember to keep your website focused, minimal, and on brand. Always ensure your designs are working to improve the visitor experience and provide consumers with the information their sourcing.
Looking to put some of the design tips in this post into action? We’re here to help. Check out our website to learn more. We look forward to chatting with you soon.